Do Readers Care, or Even Notice?
There’s been an awful lot of bandwidth used lately over the subject of fraudulent book reviews and book marketing tactics.
One fellow in UK has admitted inventing sock puppets to write both gushing reviews of his own work and critical reviews of his competitors’. I find that sociopathic.
Another highly successful American author has admitted to paying for reviews (and no, not of the Kirkus variety). I find that devoid of ethics.
Then there is the ever ongoing tug of war on Amazon (The “Badly Behaving Authors” thread in the Kindle Book Forum is now 227 pages) and Goodreads over shill reviews, vengeance reviews, etc.
It is inconceivable to me that any reasonably mature, well-balanced writer could become so consumed by the necessity of good reviews or the harm of a bad one that he would resort to (a) contriving false praise or (b) attacking a reviewer or competitor. And yet, it happens, and not seldom enough. So much for maturity and balance.
I know that a good number of subscribers to this blog are not writers but just friends and readers. So I would like to turn this post over to you folks in the comments section.
Do you buy books from Amazon, B&N, Kobo, etc.? How do you choose what books to read? Do you pay any attention to reviews at all, and if so, in what way? How much weight do you give them?
Talk to me.
Filed under: Book Marketing, Internet | 12 Comments
Tags: amazon reviews, book marketing, shill reviews, sock puppets