Joining the Scrum

Last week, my friend Jill Marsh invited me to guest blog on her site. Jill is a UK writer based in Swizerland whom I met at The Bookshed, which you will see below. I thought I’d repost it here. Hi Jillie!

Some of this might sound repetitive to regulars. It’s a story I’ve told before, but honestly, I’m still pinching myself over this whole experience.

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Jill asked me to share that part of my journey wherein I decided to ditch my pursuit of the Holy Grail of traditional publication and join the ranks of the Great Unwashed (that’s how Big House editors look at us, I’m told).

First let’s get something straight. I am not a dreamer. I am a cynical, battle-scarred veteran of partisan politics and the trial courtroom. While I briefly entertained a dream of being a novelist back in college, it was quickly squelched by the pressure of parental expectations, economic reality, and the recognition that I had no life experience worth writing about.

So I went off and got some life experiences. The kind worth writing about. But it wasn’t until almost 20 years later that these experiences began to spill out of me in a story. A pal of mine asked back then, “do you have a novel in you?”

“Nah,” I said, and believed it.

Then my father died in August 2007. I’d been helping him with his memoirs when he became too weak to continue. After he left us, I tried to transform the work into a biography. But it was just too painful, and too soon. Still, I needed to find a way to grieve, and I found burying myself in a story was a pretty good way to do it.

One day I found youwriteon.com, where Jill’s pal John Hudspith found something within the rough first chapter I’d put up there that glimmered through the crap. I don’t know what it was, or why he thought so, but he invited me to join him and Jill and a lot of other awesome writers at a place called The Bookshed, and 18 months of merciless flogging later, I typed “the end.”

I did not write a novel to become a novelist. I had no illusions of big advances or Hollywood movie deals. I just wrote a novel, and people seemed to like it. I wrote some short stories and people seemed to like them. And I had a blast doing it, so what the hell, right? You enjoy doing something, why not see how far you can go with it? Surely, somewhere not far down the road, cold reality would slap me silly.

I started two more novels, just in case.

Going 0-for-120 on the query trail didn’t really bother me. This novel must not be as good as people say, I thought. Hell, a lot of folks think the food at Denny’s is pretty good, but we know differently, don’t we? It was the same as cooking. A lot of my friends thought I was a pretty good cook, too; but I’d never thought I was qualified to run the kitchen at a five star restaurant.

Then I went to my first writer’s conference in November of 2009, The New England Crime Bake. The first day, I attended a pitch practice session. Fate’s fickle hand at work, you know. I sat at the first empty seat, next to a lady I’d never met. She happened to be the agent. She went around the table, listening to stumbling and stuttering neophytes who hadn’t known what at all to expect. But I had practiced my elevator pitch. I sure had.

“What have you got,” she said to me, wearily.

Diary of a Small Fish is about a virtuous man who gets indicted for playing golf.”

A couple of giggles from the others.

“I want to read that,” she said.

Heh, what can I say? She’s married to a trial lawyer. She read it and loved it. He read it and loved it. Dumb luck. Nothing more.

Six months later, I signed on with Christine Witthohn at Book Cents Literary, but not until I’d spoken to a half dozen of her current clients, published and unpublished (at her insistence). The lady had sold practically everything she’d put her hands on. She must know what the hell sells!

Still, I am a cynic, you recall. I do not entertain fanciful dreams.

During the next nine months, I did significant revisions to the manuscript, based upon long conversations with Christine – and her husband, Jeff Mehalic. In that stretch of time, I might have sent Christine a dozen emails. She responded to every one of them within two hours, mostly by phone – except once, when she was stranded in Italy.

I know there are other cynics out there who find this preposterous. An agent responding to an email with a phone call? Within an hour? Like I said. Dumb luck.

These developments occurred, you will note, during the onset of the “ebook revolution.” Self-publishing was developing at light speed, and there were dozens of pioneers blazing the trails. I followed this closely, because many of my Authonomy friends were trailblazers.

In December of 2010, Christine submitted DOSF to editors at 7 publishers – editors she knew. Editors she’d sold stuff to before. But she told me when she did, “I’m not sure I can sell your book.”

You see, it didn’t fit neatly into the mystery/crime/suspense genre. (As Jill’s lovely review begins, “What exactly IS this book? Yes, it’s a political mystery. It’s also a love story. It explores corruption, honour and integrity. And it’s funny. But how to define it?”)

The wait began. That ridiculous, inexplicable, infuriating wait where even your own agent’s inquiries to them go unanswered. Two months, three, four. Okay, that’s to be expected. But more?

In the meantime, Joe Konrath, Dean Wesley Smith, Barry Eisler, Amanda Hocking, John Locke and dozens of others filled the internet with dazzling information. Bloggers like Robin Sullivan kept tabs on a growing number of self-published authors making a serious living! Selling ebooks at 99 cents!

Get out of town. Seriously. And I was sitting on my hands waiting for a response, 6 months now.

June arrived. Christine and I had a heart-to-heart.

My novel is Boston-centric. It involves the shadows of personalities still walking, big names in politics being tried and convicted of the very same crimes my poor virtuous protagonist is accused of. At that very time! There was a market for this fiction, right here, right now! I was missing it! I couldn’t wait!

Christine’s response was simple:

  1. When you want to withdraw DOSF from submission, say the word, and I’ll call them.
  2. If you want to self-publish, then do these things first: (a) put up a single short story that’s really, really good, for FREE, (b) put up a collection of short stories a month later for 99 cents, (c) bust your ass creating buzz in advance of DOSF release, and (d) keep busting your ass to sell it.

Like a man looking at a break-up with his first true love, I asked, “What about us?”

Seriously! I had snagged one of the hottest agents in the business, and one who not only had a conscience, but a clear one at that. A lady as righteous and morally sound as my own protagonist! How could I take my only property off the market and negate the subject matter of our contract?

“We’ll use DOSF as a platform to sell your next one. And if it does well enough in the meantime, I can still sell it.”

Dumb luck. I’d stumbled upon a literary agent who not only understood the changes that were coming, but embraced them, and encouraged me and several other of her authors to self-publish.

When Amazon announced their genre imprints, she was on the phone to them, grilling them about what they were looking for, and in some cases, delivering it.

When the 9 month anniversary of the DOSF submissions approached, when none of the 7 had even given her the courtesy of a reply, and when Amazon’s Thomas & Mercer took a pass, it was time to go ahead.

[Note: There are now several authors on Christine’s list (some signed to multi-book deals with Big 6 publishers) who have at least one self-published work available. Some shorts, some novellas, some novels.]

I self-published Diary of a Small Fish on October 1st. I worked hard on the launch, had a lot of help from writer friends who delivered some very nice reviews (none nicer than Jill’s), and sold some books. I ordered 100+ paper copies from Createspace, sold most of them in a month, ordered some more. I had a smoking hot launch party in the shadow of the State House, sent out a very smart press kit.

Why did I, the stubborn cynic, the world-weary ex-politician and trial lawyer, decide to go to all this work and trouble to self-publish a first novel? Why didn’t I put it on the shelf and move on to the next, as the Old Guard would have?

Because somewhere in the process – when I’d heard enough feedback from people whose opinions I respect and trust – and when I’d re-read enough of it for the 100th time, I realized how damn much I believe in this novel.

I’m no authority on fiction. I’m just a guy with a little storytelling talent. But I firmly believe that a successful novel is one that touches all of your emotions. Humor, sorrow, anger, hatred, love, hopelessness, panic, fear, elation, etc. I didn’t know that when I started writing.

I think that’s what DOSF does. And I wanted readers to experience it now, today, not in Q4 of 2013.

There is also this:

What is going on in fiction publishing today is truly revolutionary. Seldom is the use of that word so fitting. It was impossible for me to sit idly in the cheap seats, waiting for my prom date, when all that energy was burning on the dance floor below. There are some bad dancers down here, but they’re not stepping on my feet. And there are some really fabulous dancers, too. This is where the action is, here in the scrum. I want to have fun dancing, not compete in a marathon.

What a Pahty

Well, it’s been an interesting month indeed.

DOSF is about lobbyists and legislators and their hobnobbing in the environs of fine dining and luscious golf courses. So, where better to throw a book launch party than in the shadow of the State House? At a watering hole favored by those very characters?

Three weeks ago, I locked in the date at Scollay Square. On that day, the Massachusetts Senate passed a casino gambling bill different that the House’s version. So it went to a conference committee. They usually futz around with it for a few weeks anyway, but they’re going to want to pass it before Thanksgiving, right? Hah, I laughed to myself, wouldn’t it be hilarious if the conference committee reported out the casino bill the day before the party, and both the House and Senate were busy as beehives?

Now to get some of those lobbyist folks to host the event. No problem, said ten of the most respected people in the profession – without even knowing what was in the novel! Well, one did. Ace environmental lawyer  Jamy Madeja was an early beta reader, so she knew the dirt.

Now to invite 150 of my closest friends and a bunch of complete strangers. Ever use Paperless Post? What a marvelous tool.

Put together a nice passed hors d’oeuvres menu, order 50 more books, just in case, get some sharp looking posters made. Put together a press kit and a press release, and find an incredibly fabulous publicist to help a friend.

And voila, a party ensues precisely at the time that both the House and Senate are acting upon the conference committee’s compromise casino bill

Let it be known that I have some exceptionally fine friends, most of whom go back over 20 years, some more than 35. Why look, some of them are here! (We forgot the camera until after I’d spoken and a good half crowd left.)

The two gentlemen in the foreground are Mark Russell (L) and Tom Beaton. They are my 1973 Andover classmates. The fellow over Tom’s right shoulder is Russ Bubas, the President of Dataquest Ltd., a security and PI firm. Russ is the real life Rex Barkley (a book character for you laggards).

Russ is talking to Ladette Randolph (hidden behind Tom), the author of A Sand Hills Ballad and Editor-in-chief of Ploughshares, the literary journal of Emerson College.

Okay, let’s change the perspective. There’s my darling bride in the foreground, chatting with one of my very best friends, Ken Ghazey. Ken and I are former college chums, post-college roommates in Boston, and frequent golf co-conspirators. To the left of Tom’s closed eyes, in the background, is Len Rubenstein, and incredibly talented photographer who is usually off shooting portraits of the very important people. Len and I are guitar players in the fabulous Gratefuls band.

In the very back corner under the television, there is a clutch of men in suits. Those are all lobbyists hiding from the camera. You can just make out a shock of white on the head closest to the tv. That’s Tom O’Neill, Tip’s son, former Lieutenant Governor, head of O’Neill & Associates, and one hell of a competitor on the golf course.

Let’s see who else Betsy captured for evidence.

Here, we’re getting on toward the end, so I am enjoying my very first and only martini. My arm is draped upon Ruah Donnelly, my first cousin, author of The Adventurous Gardener. On my right is Holly Laurent, a law school classmate who – coincidentally – formerly worked with Ruah at Goodwin Procter . Obscured by Holly, wearing a chic purple scarf, is our dear friend Jan Saragoni, President of Saragoni & Co., who provided me with some superb publicity help. (Getting a Boston Globe columnist to attend an event requires persuasion tools I do not have.)

Now I insinuate myself into the lair of lobbyists under the ruse of signing their books, for which they have paid cash. To the left of me with the charming smile is Steve Tocco, the President and Chief Executive Officer of ML Strategies, the government relations arm of the law firm, Mintz Levin. While this appears to be a fairly innocent scene as I sign Steve’s book, Steve and I are actually engaged in a ruse to lure Bob Havern (far right holding the Amstel) into a lopsided golf match to be scheduled in the future.

By 7:00 sharp, the tables were rolled out, the crowd was gone (well, most of them), and my first book launch party was behind me. I was drained, wired, exhausted reeling from it all.

At the end of the night, I’d sold over 65 books, generated some great buzz, seen some old friends, had one hell of a good time; and I’d been shown an unusual instance  in which word of mouth in your own back yard has a huge amount of power.

More importantly, I realized how damn much I believe in this novel.

And that right there’s worth the price of the Baby Beef Wellingtons and Tuna Tartare.